Growing Your Business - Evaluating Risk

When considering the risk for your own business, a new product or service launch or a company you may be looking to partner up with ..... the following 8 areas may be a helpful check list for your due diligence:

1. Market Risk - will the market be willing to buy the product/service on a significant scale? What are the chances the market will change?
2. Sales Risk - will the selling process work or will it be too costly?
3. Product/Service Risk - will it work?
4. Technology Risk - will the technology work? Will it be surpassed soon in a significant way?
5. Competitive Risk - can one or several competitors get too big of a lead or dominate the market early? Take an action to create a barrier to entry? Can any suppliers control key resources/capture profits?
6. Financing Risk - will additional financing be required as you move into the future?
7. Operating Risk - will management be able to cost effectively operate the company?
8. People Risk - will key people perform or leave the company?

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