As a customer, all you really care about is what is on the plate. You don't really care what it took to prepare it. If nothing came out on the plate, you would sit there and still be very hungry.
Strategic planning vs a strategic plan is the same analogy. No matter how much time you spend talking about things ... or planning things......if the results of that thinking doesn't end up in a plan that you can implement, there is NO real value. A plan is just like a great restaurant........what is going on in the kitchen is important, but what is MOST important is what comes to you on the plate (Plan)
Many companies are made up of sincere hard working people who are spending a great deal of time in the kitchen. The challenge is to focus those efforts in such a way that they are producing something useful for the customer and thus impacting the bottom line.
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