- When considering product strategy, what are some alternatives for monetizing information/content products & programs?
- How do I get started creating content products & programs?
- Provide VALUE (free) as part of your selling process to your prospects to more quickly build trust and rapport so they will want to buy your core products/services.
- Bundle content products & programs with your core product/service packages to add value and increase sales of your core product/service packages.
- Create new revenue streams from the sales of content products & programs.
- Create internal training programs and systems for onboarding staff into new roles.
Once you build the creation of content products and programs into your operating processes (this is not hard), you will identify other ways aside from the 4 alternatives above to consider when setting strategies.
I will now take a few moments to address the other question .... How do I get started creating content products and programs?
Stay focused on the fact that people who are looking for advice and "how to" information always want the same thing. They want to shorten their learning curve. They want to get from Point A to Point B as fast and effectively as possible.
So ..... identify Point B .... begin with the end in mind .... what is the goal your target prospects/customers want to reach ... for example, what they want to learn ... want to achieve ... want to have .... and so on.
Once you identify the goals your prospects/customers want to reach, then breakdown the sequencial steps to get there. Take a high level approach initially to identifying these steps so you have 4 to 7 in total. This framework will begin to shape how to get from Point A to Point B. This begins to help you organize what you will teach/communicate for each part of your framework.
Let's use Steven Covey as an example. The approach he had great success with when he wrote his book. Many of you have read or have heard of his book ..... 7 Habits of Highly Effective People. When he began the planning process to write the book, he identified the outcome (Point B) people were reaching for as ... taking control of your life and becoming a highly effective person.
He then created the following step-by-step framework to get there:
- Be Proactive
- Begin With The End In Mind
- Put First Things First
- Think Win/Win
- Seek First to Understand, Then to Be Understood
- Synergize
- Sharpen The Saw
Once he created the 7 steps to becoming an effective person, he began to organize all his thoughts around each of the steps in the framework ... he identified his main points, provided examples of each main point, told stories to demonstrate what he meant and then provided step-by-step directions on how to learn and apply each step in the framework. This enabled people to learn more quickly and effectively. If you were to go back and look at his book, you will see he arranged his thoughts with this type of framework.
Stephen Covey then took his framework and created many different types of information products/programs. Of course the book was one. He went into corporations and taught people to train others within their companies. He created seminar programming. I could go on and on with the products he created around his framework, but I believe you get the "gist."
TAKE YOUR OWN STEPS TODAY.... leverage content products and programs to increase your sales ...... GET STARTED CREATING the products and programs you can provide your target prospects and customers to help them reach their goals and objectives.
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