Excerpt from Jeffrey Gitomer's "Little Teal Book of Trust"
Trusted Advisors are value providers, not suppliers or vendors.
Trusted Advisors concentrate on business building, not just business seeking, and they build on behalf of the customer.
Trusted Advisors are considered friends by their customers.
Trusted Advisors are liked, believed, respected, and trusted.
Trusted Advisors provide information that is valuable to the customer.
Trusted Advisors are able to combine trust and valuable information.
Trusted Advisors understand the situation their customers are in, and they're willing to risk being right to do what's best for the customer.
Trusted Advisors are empowered by their customers to act, and they're willing to take action.
Trusted Advisors help customers profit, not just save money.
Trusted Advisors figure out a way to get more face time.
Trusted Advisors make decisions based on the relationship, not the quarter or the quota.
Trusted Advisors are always invited into the classrooms and the boardrooms. They are invited into the classroom to help facilitate learning, and they are invited into the boardroom to help make the right decisions.
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