Assessing Opportunities

Excerpt from Business Model Generation by Alexander Osterwalder & Yves Pigneur

You can assess the opportunities that may lie within your business model. Here are some questions to help you identify these opportunities.

Value Proposition Opportunities
  1. Could you generate recurring revenues by converting products into services?
  2. Could you better integrate your products or services?
  3. Which additional customer needs could you satisfy?
  4. What complements to or extensions of your value proposition are possible?
  5. What other jobs could you do on behalf of your customer?
Cost/Revenue Opportunities
  1. Can you replace one-time transaction revenues with recurring revenues?
  2. What other elements would customers be willing to pay for?
  3. Do you have cross selling opportunities either internally or with partners?
  4. What other revenue streams could you add or create?
  5. Can you increase prices?
  6. Where can you reduce costs?
Infrastructure Opportunities
  1. Could you use less costly resources to achieve the same results? 
  2. Which key resources could be better sourced from partners?
  3. Do you have unused intellectual property of value to others?
  4. Could you standardize some Key Activities?
  5. How could you improve efficiency in general?
  6. Would IT support boost efficiency?
  7. Are there outsourcing opportunities?
  8. Could greater collaboration with partners help you focus on your core business?
  9. Are there cross selling opportunities with partners?
  10. Could partner channels help you better reach customers?
  11. Could partners complement your value proposition?
Customer Interface Opportunities
  1. How can you benefit from a growing market?
  2. Could you serve new customer segments?
  3. Could you better serve your customer segments through finer segmentation?
  4. How could you improve channel efficiency or effectiveness?
  5. Could you integrate your channels better?
  6. Could you find new complementary partner channels?
  7. Could you increase margins by directly serving customers? 
  8. Could you better align channels with customer segments?
  9. Is there potential to improve customer follow-up?
  10. How could you tighten your relationships with customers?
  11. Could you improve personalization?
  12. How could you increase switching costs?
  13. Have you identified and "fired" unprofitable customers? If not, why not?
  14. Do you need to automate some relationships?

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