What Sells?
The most compelling selling message you can deliver in any medium is NOT that you have something wonderful to sell.
It is: "I understand what you need."
The selling message "I have" is about you. The message "I understand" is about the only person involved in the sale who really matters: the buyer.
Find out what they want.
Find out what they need.
Find out who they are.
It will take extra time, but it can make the sale.
Don't sell your service. Sell your prospect.
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