Consider positioning yourself as a thought leader in a "select" topic area .... someone with knowledge, advice and "how to" information that helps/adds value for a target audience ....
Take a specific topic/area of focus for what you have learned .... package it in a way that a target audience will find it useful and of high value ..... and willing to pay for it .....
Provide high value to others by "creating" information that can improve results ..... focus on creating products around your area of expertise .....
6 Steps to Building a Business ..... around your area of expertise ....
- Choose a topic/area to focus on ..... decide what you will teach & choose a target audience to teach it to
- Discover your audience's problems ...... identify their pain points and needs
- Position your expertise ... create your story
- Create something to sell .... create a product suite .... make it easy to experience & learn what you know and can share .... create a "buyer's path" that continues to add value and keeps them buying from you
- Create an online infrastructure for marketing, sales, fulfillment & customer service .... this is not hard or costly ... there are low cost & easy to implement online systems available today .... systems that are managed and maintained online by others.
- Create sales campaigns .... step-by-step communications to actively sell your products online and through promotional partners.
Get started today leveraging your career journey of learning .... create and sell products & services around your area of expertise.
Follow @PatAlacqua
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